11. Use inclusive design principles across all digital platforms. Aim to follow international https://www.w3.org/WAI/standards-guidelines/wcag/.  These include, but are not limited to:

Design: Website design should be as clear and clean as possible, using high contrasts.

Screen readers and zoom text: Users should be able to zoom in up to 150% and content should be accessible to screen reader users.

Hyperlinks: Use descriptive hyperlinks for clear navigation, avoiding ‘Click here’ only links.

Alt text: Provide alternative text or image descriptions for all images across all digital platforms.

Camel case: All hashtags should use #CamelCase, capitalising the first letter of each word.

Strobe effects: Avoid using strobe lights on videos. If these are used, then there must be a warning in place stating when they will be used.

Captions: Provide captions or subtitles for all moving image content.

Access information: Have a dedicated access page, which can be found within two clicks.

Contact: Provide multiple contact options for patrons, including e-mail, phone and a call-back option.

Language: Use Social Model language across platforms.

12. Websites should include a bespoke accessibility page which communicates all the event’s accessibility provision. The key areas are:

  • The event’s policy regarding accessibility
  • How to contact the event for further information
  • A description of the venue/event (including the physical site)
  • How to apply for bookable facilities such as sign language interpretation, captions, audio description)
  • How to get a ticket for an essential companion at no additional cost
  • A travel guide
  • Arrival guide, including car parking and public transport arrangements
  • What provision is being made for accessible toilets and changing places facilities
  • What medical provision will be available on site
  • The policy towards assistance dogs
  • The use of strobe lighting
  • Other information which will help those with special needs.

13. Consider all areas of the performance experience by providing braille and large print programmes, an audio described map of the site and audio described site walks.

NOTE:  See Attitude is Everything’s Access Starts Online guide.